(previous Blogger post, September 26, 2006, Tuesday)

apple-think-different.jpg thecrazyones0.jpg

Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.

They’re not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.

They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.
While some see them as the crazy ones,
we see genius.

Because the people who are crazy enough to think
they can change the world, are the ones who do.


I stumbled upon this text from an Apple ad circa 1997. They used images of and paid tribute to people such as Albert Einstein, John Lennon and Yoko Ono, Frank Lloyd Wright, Maria Callas, Mahatma Gandhi, Amelia Earhart, Bob Dylan, Ansel Adams, Jim Henson – people I greatly admire and whose works I appreciate. My only gripe is that there isn’t any writer on the list. John Lennon could count as one since he writes such beautiful lyrics, but still… They could have included Ernest Hemingway, one of the “craziest” writers ever, but who is one of the pillars of American short story fiction.

The ad may just have been a clever marketing ploy, and there have been many arguments against its concept, but no one can deny that there’s a truth to its words.